It may not have been directly their fault but must have been a deciding
factor for Disney heads to axe 650 jobs and cut back on their 'grown-up'
targeted films.
With Pirates
Of The Caribbean: Dead Man's Chest holding the box office top spots in
the US and UK Disney have been having a serious look at how their family films'
takings compare to those of subsidiary studio's, Touchstone.
Touchstone Pictures' output is more adult orientated films (but not 'adult',
if you get me) and have been having their fair share of underachievers including
The
Ladykillers, Casanova and Kinky Boots. Aside from the
box office, Touchstone are also being punished for not being able to follow up
on potential merchandising products. For some reason the Casanova
condoms didn't sell and The Ladykillers: Kill The Old Lady video game,
apparently, didn't fly off the shelf.
Disney has decided to start cutting the wheat from the chaff and focus more
on the kiddy-friendly films by axing staff from all around the world and cutting
back on their output from 18 to 12 films a year. That is to say Disney are going
to stop making films for people who are more discerning about what they watch
and focus on those who will watch any old rubbish as long as they get a bag of
sweets to scoff on.