The 65th Annual George Foster Peabody Awards were announced last week (no, me neither) with winners being recognised for 'achievement and meritorious service' and 'outstanding achievement in broadcasting and cable'.

So earning the awards are hard hitting documentaries like Radio-Canada's What If Winter Never Comes? which reports on the affect global warming is having on the lives of the Inuits; and the HBO film Yesterday which follows the troubled life of a South African woman who contracts HIV.

There are more light-hearted shows like Boston Legal, and Hugh Laurie's House gaining a nod for their biting satire and exceptional drama.

Then comes the shocker when South Park is also heralded by this portentous honour which is a show widely considered to be extremely juvenile in its approach to comedy and shoddy in its production. Series creators Trey Parker and Matt Stone seem intent on insulting every possible faction under the sun. Having come up against the likes of Mel Gibson, The Catholic Church, Tom Cruise and the show's own 'voice of Chef,' Isaac Hayes.

And it is that unnerving ability and desire to upset the status quo which is why they won the award.

Horace Newcombe, Peabody Awards Director, said, "The judges felt that it was a bold programme that probably offends just about everybody at some point and in doing so reminds us that we need to be tolerant… It's also consistent in its insistence on noncensorship."

So let us all sing the new anthem that represents our quest for global peace and tolerance: "Shut your ***king face uncle ***ka!"