London's West End is cutting ticket prices as part of an eleven week offer to
help boost audiences in the traditionally slow first part of the year.
The cheap tickets are available for such shows as The Lion King, Mary Poppins
and Guys and Dolls. It'll also cover many of the comedy shows presently running
in the West End, including The Producers, As You Like It, The Comedy of Erros
and Richard E. Grant and Anthony Head in Otherwise Engaged.
The scheme is run via the Society of London Theatre and has become an annual
event in the last few years. It is designed to help those people that actually
live in London to see the shows. Research shows in the time it's been running,
the scheme has helped around 250,000 people to see shows.
We think anything that gets more people out there watching theatre has got to
be a good thing.
